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IAC is changing the way its business is organized, the company reported during its Q3 2018 earnings on Wednesday. The company’s video platform Vimeo and DotDash ( previously About.com ) will become their own separate segments at IAC starting in Q4. That means they’ve reached the point their revenues can stand on their own. The company  beat on third quarter revenue expectations  in the quarter with a revenue increase to $1.1 billion from $828.4 million a year ago, ahead of FactSet analyst expectations of $1.07 billion. However, net income was $145.8 million, or $1.49 a share, down from $179.6 million, or $1.79 a share, a year earlier. The drop was attributed to a tax benefit that it received in the year-ago period. Vimeo’s revenue growth in the quarter increased 29 percent, and it grew its subscriber base by 10 percent to 932,000, IAC said. “The business has the scale and potential to now stand on its own, and we want to begin to put a spotlight on it,” said IAC CEO Joey Levin, in a ...

Tinder has never really shaken its reputation among consumers as a “hook up” app, instead of one designed for more serious dating. Now, it seems Tinder is planning to embrace its status as the default app for younger users who aren’t ready to settle down. According to Match Group CEO Mandy Ginsberg, speaking to investors on its Q3 earnings call this morning, Tinder is preparing to launch its first-ever brand marketing campaign that will promote the “single lifestyle” with billboard campaigns and other digital initiatives. The move is something of an admission that Tinder isn’t working for helping people find long-term relationships. “Tinder was such a phenomenon when it launched and spread so quickly that the market defined th brand, versus the business defining the brand,” said Ginsberg, referring to its “hook up app” reputation. “Tinder’s brand particularly resonated with 18 to 25 year-olds because it provides a fun and easy way to meet people. Tinder sometimes gets a bad rap for b...