PREPARE FOR CHANGES TO THE GOOGLE ALGORITHM IN 2018, AND BEYOND
PREPARE FOR CHANGES TO THE GOOGLE ALGORITHM IN 2018 AND BEYOND I recently had the opportunity to host an event, known as Pubtelligence at Google's San Francisco office. The latter has brought together a wide variety of digital publishers of all sizes and levels of experience. During this event, no one was as religiously listened to as Illya Grigorik, a member of the Google Webmaster (Research) team. In particular, he spoke about the necessary preparations for publishers for the planned changes in 2018 and in the future for the Google algorithm. Save This was not a surprise to anyone. Google's search algorithm and webmasters' best practices are constantly the subject of speculation and rumors, articles or reviews. And all of this is perfectly justified. Publishers rely on Google Search to drive traffic to their site. Entire companies have already built or collapsed as a result of changes made to this research giant's algorithm, and nobody wants to miss the mark. I